brand relevancy score: THE 10 PILLARS

FACEBOOK

If customers can’t find it, it doesn’t exist. Are you an established brand on Facebook? Do you have likes? How many? 

INSTAGRAM

Everyone's on Instagram these days - are you relevant? Do you post enough? What does your brand scream?

TWITTER

Like Instagram, Twitter is a great way to connect to your audience - do you actively post on Twitter? If not, why not?

LINKEDIN

Make sure people can easily access your company and the information about your company - LinkedIn is a tremendous free place to market your brand!

YOUTUBE

We know getting in front of the camera isn't always easy, but if creating a multi-million dollar company was easy, wouldn't everyone do it? 

GOOGLE MY BUSINESS

Last year, Google told us that having an effective and quality Google My Business listing(s) was the most appreciated factor when it came to SEO.

CITATIONS

A citation is a place online where someone can find your business information - think of them as local directory listings.

BACKLINKS

Backlinks provide 'juice' to a website. Think of them as votes of confidence - the more you have, and the more quality backlinks you have, the better.

REVIEWS

In 2019, people searching on the web are 67% more likely to read reviews on a business before clicking.  

NEWSLETTER/EMAIL MARKETING

Being able to consistently connect with your target audience is extremely valuable - one of the best methods is via email marketing!